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when it was bought in 2001 by dana white, president of the ufc and his partners the fertita brothers. >> congratulations on your first show, it's got to feel good. >> thank you very much, james, i appreciate it. >> you took over this company when it was in a serious financial hole? >> i called my partners and said, you know, i think the ufc is in trouble, i think we should buy it. it would be interesting. and a month later we own it. >> how much did you purchase it for? >> $2 million. >> and how much is it worth today? >> a lot more than $2 million. >> a lot more than $2 million is an understatement. today the ufc brings in an estimated $6 billion a year. recently they signed a lucrative broadcast deal. >> we're the most valuable franchise on earth. we're in over a billion homes worldwide and we're the largest pay-per-view provider in the world. i don't care what color you are, what country you come from or what listening you speak, it's in our dna. the first ufc happened because they wanted to answer the age old question which fighting style was the best? and the answer to that age
Search Results 0 to 3 of about 4 (some duplicates have been removed)

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